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AI InterviewsProduct Management

Why automated interviews give product teams faster insights

Traditional user research is slow — weeks of recruiting, scheduling across time zones, and surveys nobody finishes. Automated AI voice interviews eliminate the logistics and deliver richer insights at scale. Here's how modern product teams are making the switch.

Tamás ImetsMar 5, 2026

7 min

GuidesProduct Management

The Mom Test: how to ask questions that reveal the truth

Most customer interviews fail because people ask the wrong questions. The Mom Test, created by Rob Fitzpatrick, teaches you how to talk about problems instead of ideas — so even your mom can't lie to you. Here's how to apply it.

Tamás ImetsMar 5, 2026

10 min